Our Purpose, Our Journey, and the Story That Defines Us

How it all began

Ayla was born from a shared passion for women's health and technology. The founders, Ayesha and Tania connected over their mutual interest in creating better support systems for women navigating PCOS and hormonal imbalances.

Frustrated by the lack of scientifically accurate information, limited support, and fragmented resources available to women, they decided to build Ayla, a platform that combines science-backed insights with personalized wellness tools to empower women on their health journeys.

Meet the Founders

Tania Tahooni

Tania is a public health professional with a Bachelor of Science in Health Sciences from Simon Fraser University and a Master of Science in Public Health from the London School of Hygiene and Tropical Medicine, specializing in environmental and hormonal health. Her MSc thesis focused on the environmental determinants of polycystic ovary syndrome (PCOS), exploring how external factors may influence the development and management of the condition. She currently works in the pharmaceutical industry, focusing on expanding access to innovative treatments across the Middle East.

Ayesha Hafeez

Ayesha holds a Bachelor’s in Computer Engineering from the American University of Sharjah and a Master’s in Analytics from the University of Toronto. Her work centers on consulting organizations on AI strategy and leading product development initiatives to improve healthcare delivery. Deeply motivated by the struggles women face in healthcare, Ayesha is passionate about building data-driven solutions that are personalized, accessible, and empowering. She is particularly committed to leveraging the untapped potential of healthcare data to drive meaningful innovation and close critical gaps in care.

Our Vision

To create a world where every woman feels seen, understood, and empowered to take control of her hormonal health—with clarity, compassion, and confidence.

Our Mission

Ayla exists to close the gap in women's health by providing personalized, science-backed tools and guidance to help women understand and manage hormonal imbalances, cycle irregularities, and chronic inflammation. Through technology, education, and culturally rooted care, we aim to make holistic wellness more accessible, informed, and inclusive.

Our Core Values

  • Personalized Empowerment
    Every woman’s health journey is unique. We support individuality through tailored tools and insights that put her back in control.

  • Compassionate Technology
    We design digital tools that feel intuitive, safe, and human—never clinical or cold.

  • Root-Cause Thinking
    We go beyond symptom relief to explore the “why,” helping women address the underlying causes of their health concerns.

  • Cultural Sensitivity & Inclusion
     We honor the diversity of women's experiences, needs, and identities—creating space for everyone to feel heard and respected.